![]() ![]() ![]() Over the course of his 17-year music career, Kanye West fundamentally shifted how people and the entire fashion industry would perceive music merch: he was the first to consciously turn concert T-shirts into viable streetwear grails. Was it on the artist himself, bouncing around Madison Square Garden at The Life of Pablo listening party in 2016? Was it in any of the global merch pop-up shops that followed? Was it one of its countless fast fashion knockoffs? For a full year of street style, it was nearly impossible to escape that gothic-printed Gildan T-shirt - yet it was only the beginning of Kanye West’s merchandise reign. Where did you first see Kanye West’s “I Feel Like Pablo” T-shirt?
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